Shevlin Millinery

John Shevlin is a second-generation milliner and makes hats in wool felt, fur felt and is the only producer of real Panama hats in Ireland using quality toquilla straw from Ecuador.

Main Objectives

E-commerce Site Development
Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
Implement a more search friendly and socially-focussed blog to drive user engagement and value
Improve SEO performance to drive additional organic traffic for products
Implement a fully responsive solution backed by WordPress CMS

Results

The new Shevlin Millinery website is a modern, professional design that better reflects the strength of its brand. The improved user experience facilitates clear paths to browse products, access their product categories, and get online support.