While some may think of social media marketing as, playing on Facebook and Instagram all day, those of us in the industry know that it’s so much more than that.
From content, to community management, to strategy & metrics, there are many important facets to social media.
However, the one that will really make or break your brand’s social media presence is content. What you post on your channels is what drives all the other pieces of the puzzle, so you need to make sure you’re putting out the best content possible.
But what makes a great piece of social media content different?
Below I will break down the key themes for creating successful social media content.
- Always Consider Your Audience.
- First Be Disruptive, what your audience cares about, successful content is also disruptive.
- Be Authentic, Authenticity is crucial for having a successful social media presence. Brands need to make sure they’re authentic in two ways: being authentic to themselves as a brand and being authentic to the channel on which they are posting.