In this initial stage, we identify the website’s end goal in close collaboration with the client. We write out one or more clearly identified goals. Make sure we understand the website’s target audience and develop a working knowledge of the competition.
- Identify current website’s purpose, objectives and audience.
- Assess current website and social media pages.
- Examine competitor and review current analytics data.
- Identify required technical functionality.
- Define technical scope.
- Document scope in detail.
- Define content hierarchy and flow.
- Classify content types.
- Create page sitemap.