In this initial stage, we identify the website’s end goal in close collaboration with you. We then write up one or more clearly defined goals. We make sure we understand the website’s target audience and develop a working knowledge of the competition. The planning takes place in three steps:
- Identifying current website’s purpose, objectives and audience.
- Assessing the current website and social media pages.
- Examining competitor and review current analytics data
- Identifying the required technical functionality.
- Defining the technical scope.
- Documenting scope in detail.
- Defining content hierarchy and flow.
- Classifying content types.
- Creating page sitemap.