We have a robust process for delivering high-quality websites at an affordable price.

Please take a look below, but if you would like to discuss the process in more detail, get in touch and one of our team will be happy to guide you through it.

Discovery & Research

Discovery & Research

For each site, we find out everything we can about the brand, your service offering and your target audience in order to communicate with your prospective customers in a way that appeals to them. It consists of:

  • Stakeholder and user interviews
  • Competitive Research
  • Empathy map
  • Persona development
  • Customer Journey map
Functionality & Requirements

Functionality & Requirements

Based on the research, we map out the way the user is going to interact with the website, as well as the necessary features and functionality.


Additionally, we make sure that the information architecture is in place and content has a semantic hierarchy.

We also specify what the calls to action are going to be and what needs to happen as they progress further into the site.



Outlining functionality in quick sketches and a prototype for both desktop and mobile devices allows us to visualise the structure in stages and get early feedback.


At this stage, we’d usually conduct our first usability testing.

Content Creation

Content Creation

Content is the most important aspect of the site. Content serves two essential purposes:

  • Content drives engagement and action
    First, content engages readers and drives them to take the actions necessary to fulfil a site’s goals.
  • SEO
    Content also boosts a site’s visibility for search engines. The practice of creation and improving content to rank well in search is known as search engine optimization or SEO.

Normally, we expect you to have content already prepared which will be added to the sites’ pages. But if you have an issue with that, we also provide content creation services as a different package.



We design the look and feel of the website applying your brand identity and a mobile-first approach. We then focus on presenting the information in a way that is fit for purpose, contemporary and engaging.


During that stage, we validate our designs with mood tests and usability testing.


We also provide you with a content guide outlining what content we need for each page to allow you to focus on writing relevant copy that’s going to work in the new layout.



We convert the design into SEO-friendly code and integrate the pages with a web-based content management system that makes it easy for you to update the website content.


With the mobile-first approach, your website will be responsive and optimised for both desktop and mobile devices.


Additionally, we install backup and security modules to keep your website safe.



On this project, you will be responsible for migrating the content to the new site.


We will install Google Analytics to track your website’s performance and insert basic SEO tags (which you will have the ability to modify anytime via the CMS).


We make sure the website is secure and regularly backed up.

Our Process

We hope to hear from you soon

Save up to 20% by asking for a free quote today

  • Email Us: info@owi.ie
  • Contact Us: 01 556 3030
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