Email Marketing in Dublin That Builds Loyalty and Sales

Email is still one of the most cost-effective ways to connect with customers.

At OWI Web Development, we provide email marketing in Dublin that builds loyalty, drives engagement, and increases sales. From newsletters to automated workflows, we design campaigns that help Irish businesses thrive.

With our email marketing Ireland services, SMEs gain a trusted partner who understands strategy, design, and compliance.

Whether you need one-off campaigns or a full automation setup, we deliver results that go beyond the inbox.

Email Marketing

Tech Stack / Tools We Use

We use modern platforms to ensure campaigns are effective and compliant. Our approach combines strategy with technology, making email marketing efficient, measurable, and scalable.

Email Marketing Mailchimp Email Marketing Mailchimp
Email Marketing HubSpot Email Marketing Hubspot
Email Marketing ActiveCampaign Email Marketing Activecampaign
Email Marketing Outlook Email Marketing Outlook
Email Marketing Gmail Email Marketing Gmail
Email Marketing Yahoo Email Marketing Yahoo
Support & Features

Key Features / What’s Included

Every OWI email marketing project includes essentials for growth. By combining creativity with analytics, our email marketing Ireland packages ensure your business reaches the right people at the right time.

Campaign strategy tailored to your audience
Branded email templates designed for conversions
Automated workflows and smart triggers
Personalised, segmented campaigns
Performance monitoring and reporting
GDPR-compliant list management
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What We Do

Campaigns That Connect with Your Customers

From newsletters to automations, we create campaigns designed to engage, convert, and retain customers.

Newsletter Campaigns

Newsletter Campaigns

Regular newsletters are a great way to stay connected with your audience. We design and deliver professional, branded newsletters that share valuable updates, promotions, or insights. Each campaign is tailored to your business, keeping your brand top-of-mind while building stronger relationships with your subscribers and encouraging repeat engagement.

Promotional Emails

Promotional Emails

When you want quick results, promotional campaigns are the answer. We create visually appealing, conversion-focused promotional emails that highlight your offers, seasonal sales, or new product launches. Every detail — from subject lines to calls-to-action — is optimised to grab attention, drive clicks, and increase revenue for your business.

Automated Sequences

Automated Sequences

Automation saves time while keeping your customers engaged. We set up intelligent workflows such as welcome sequences, post-purchase follow-ups, and abandoned cart reminders. These sequences ensure your customers get the right message at the right time without you lifting a finger, helping to boost conversions and customer satisfaction consistently.

Transactional Emails

Transactional Emails

Your transactional emails are just as important as your marketing messages. We design branded, secure, and user-friendly transactional emails including receipts, confirmations, and account updates. These communications build trust with customers by ensuring clarity, professionalism, and consistency every time someone interacts with your business online.

Personalised Campaigns

Personalised Campaigns

Personalisation makes your emails more relevant and impactful. We use customer data and behavioural insights to create campaigns tailored to individual preferences. From customised product recommendations to targeted offers, personalised campaigns increase engagement rates, encourage loyalty, and ultimately drive better results compared to generic, one-size-fits-all email strategies.

List Management & Gdpr Compliance

List Management & GDPR Compliance

A healthy subscriber list is vital for campaign success. We manage, segment, and clean your lists to keep them relevant and effective. All data is handled in full compliance with GDPR regulations, protecting your business while ensuring your subscribers feel safe and respected, leading to better deliverability and stronger engagement.

How We Work

A 5-Step Email Marketing Process

We follow a five-step process that makes campaigns effective and stress-free. This approach ensures email marketing in Dublin is efficient, transparent, and ROI-driven.

1. Discovery

Understand your audience, goals, and market.

2. Planning

Develop strategy, schedule, and objectives.

3. Creation

Design templates and content aligned with your identity.

4. Automation

Implement automated workflows and smart triggers.

5. Optimise

Track performance, analyse results, and refine.

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Why Choose OWI

Email Marketing That Delivers Results

Affordable Solutions For Smes And Start-Ups

We combine strategy, design, and automation expertise to help Irish SMEs grow faster.

  • Affordable solutions for SMEs and start-ups

  • Expertise in automation, segmentation, and design

  • GDPR-compliant practices for peace of mind

  • Transparent reporting on campaign performance

  • Long-term support and strategy development

What Our Clients Say

Trusted by Irish Businesses Across Dublin and Beyond

We’re proud to support SMEs across Ireland with websites, e-commerce stores, and apps that deliver real results. Here’s what some of our clients had to say about working with OWI.

Robert Rackley
Our email campaigns are now automated, professional, and effective. OWI helped us save time and generate sales.
Robert Rackley Counselling Robert Rackley, Ireland.
Liam Stewart
he newsletters they designed are clean, modern, and on-brand. We’ve had excellent feedback from clients.
Liam Stewart Red Safety
Darren Bennett
OWI made email marketing easy for us. They handle everything from design to reporting, and results speak for themselves.
Darren Bennett First Page Digital, Galway Ireland.
FAQs

Email Marketing Questions Answered

Clarity on templates, automation, compliance, and reporting.

Is Email Marketing Still Effective In 2025?

Yes, email remains one of the highest ROI marketing channels. Our email marketing strategies ensure relevance and engagement.

It begins with a list, a platform like Mailchimp or HubSpot, and a strategy. OWI provides complete email marketing in Dublin services so you can focus on your business.

Costs vary, but most SMEs invest €120–€600 per month. Our email marketing packages in Ireland are flexible and scalable.

Examples of what we deliver include newsletters, promotions, abandoned cart reminders, transactional emails, and personalised campaigns.

Yes, we design branded templates that match your business identity.

Absolutely, we provide one-off campaigns or long-term plans.

Yes, we provide full reports on opens, clicks, and conversions.

Working with OWI Wave Shape 1 Working with OWI Wave Shape 2