Playnbrag Limited – Fantasy Sports Branding & Platform

The Challenge

Playnbrag Limited set out to build an innovative fantasy sports platform where fans could create leagues, challenge friends, and compete using their knowledge of sports. While the platform itself was engaging, they lacked a clear brand identity to help them stand out in the competitive fantasy sports market.

They needed a brand strategy and visual system that would:

• Reflect the excitement of competition.
• Build trust and recognition.
• Create a sense of community among sports enthusiasts.

Our Approach

At OWI (Operating With Integrity), we worked with Playnbrag to design a comprehensive Logo and Branding Guide. The goal was to ensure that every touchpoint — from their website and app to social media and marketing materials — carried the same voice, style, and energy.

We focused on creating a dynamic, sports-driven identity that balances professionalism with the fun and competitive spirit of fantasy leagues. The branding system included clear guidelines on typography, colour palettes, iconography, and tone of voice to maintain consistency as Playnbrag scaled.

Key Deliverables

• Custom Logo Design – A bold, modern identity tailored to sports fans.
• Complete Branding Guide – Covering typography, colour palettes, and visual assets.
• Messaging Strategy – Consistent voice to engage users online and across campaigns.
• Community-Centric Focus – Visuals and messaging designed to foster connection and loyalty.
• Scalable Identity – A brand system adaptable across web, mobile apps, and social channels.

The Outcome

With a strong brand identity in place, Playnbrag established itself as more than just a fantasy sports platform. The branding created a recognisable, trustworthy, and engaging presence that resonated with both seasoned players and newcomers.

This project reflects how OWI helps businesses go beyond websites — building brands that connect with audiences, drive engagement, and stand the test of time.