Animal Support Clothing – E-Commerce for a Cause

The Challenge

Animal Support Clothing set out to build more than an online shop — they wanted to create a platform with purpose. Their mission was clear: sell high-quality t-shirts and hoodies while donating €1 from every sale to animal rescue organisations across Ireland.

To achieve this, they needed a professional e-commerce site that not only looked modern and user-friendly but also communicated their cause-driven ethos to customers.

Our Approach

At OWI (Operating With Integrity), we developed a WordPress-powered online store that blended fashion with social impact. The site was designed to:

• Showcase products clearly and stylishly.
• Communicate the donation initiative with transparency.
• Be mobile-friendly for customers shopping on any device.
• Optimise SEO to reach animal lovers across Ireland.

We worked closely with the brand to ensure the site reflected their values — promoting both their products and their mission.

What We Delivered

• E-Commerce Website Development – Fully functional online shop tailored for clothing sales.
• Responsive Design – Mobile-first layouts for seamless shopping across devices.
• Product Pages & Categories – Easy navigation with engaging product photography.
• Donation Messaging Integration – Clear communication of the €1 per sale pledge.
• SEO Optimisation – Improved search visibility for animal-themed clothing and rescue support.
• Content Strategy – Messaging aligned with the brand’s mission and values.

The Outcome

Animal Support Clothing now has a mission-driven e-commerce platform that engages customers, raises awareness, and directly contributes to animal rescue centres across Ireland.

Every purchase now does more than add to someone’s wardrobe — it supports the ongoing work of rescue centres, helping animals in need. The project is a strong example of how OWI helps brands combine commercial goals with social impact, delivering websites that inspire trust, encourage sales, and drive meaningful change.