Ashwood Medical Centre – Digital Transformation

The Challenge

Founded in 1979 by Dr. Declan Herbert, Ashwood Medical Centre has been a cornerstone of its Dublin community for decades. In 2005, Dr. Maria Wilson joined the practice, later becoming principal in 2018.

With a vision to expand its reach and improve patient access, the centre decided it was time to establish a digital presence for the first time. The owners needed a brand identity and website that reflected their values of trust, care, and professionalism, while making healthcare services more accessible to the community.

Our Approach

At OWI (Operating With Integrity), we guided Ashwood Medical Centre through a complete digital transformation, starting with rebranding.

We worked closely with the staff to capture the ethos of the centre and designed:

• A modern, professional logo rooted in medical symbolism.
• A carefully chosen colour palette to convey trust and compassion.
• Branding guidelines to maintain consistency across platforms.

From there, we developed a WordPress-powered website focused on usability and patient engagement. Key features included service overviews, intuitive navigation, and an online appointment booking system for added convenience. We also implemented SEO strategies to boost local visibility and help new patients discover the centre online.

What We Delivered

• Branding Guide & Logo Design – A modern identity aligned with healthcare values.
• Website Design & Development – Professional, patient-friendly, and easy to navigate.
• Responsive Website Design – Seamless experience across desktop, tablet, and mobile.
• Online Appointment Booking – Convenient patient access to services.
• SEO Optimisation – Targeted strategies to improve local search rankings.
• Content Integration – Accurate, informative service descriptions provided by the client.

The Outcome

Ashwood Medical Centre now has a professional digital presence that reflects its decades of trusted care. Patients can easily browse services, book appointments online, and engage with the centre in new ways.

The project delivered more than a website — it gave Ashwood Medical Centre a scalable digital foundation to serve its community better and grow into the future.

This case study shows how OWI helps healthcare providers modernise their identity, improve visibility, and connect with patients through accessible, results-driven digital solutions.