Balrothery Pharmacy – Local Pharmacy Digital Transformation

The Challenge

Since opening in 2016, Balrothery Pharmacy has served North County Dublin as a trusted late-night, independent pharmacy. Known for its family-oriented service, the pharmacy wanted to bring this same level of care to its digital presence.

The owners recognised that moving online would:

• Make services more convenient for customers.
• Promote in-store offers and healthcare services.
• Improve visibility in the local community through SEO.

They needed more than just a website — they needed a digital identity that represented their care-driven ethos while delivering measurable business results.

Our Approach

At OWI (Operating With Integrity), we partnered closely with the pharmacy owners to understand their vision and priorities.

We began with a complete rebrand, creating a chic, contemporary logo and colour palette that balanced modern design with professionalism in healthcare. From there, we built a responsive WordPress website aligned with branding guidelines and packed with practical features, including a prescription order form designed to streamline the process for customers.

Finally, we implemented local SEO strategies, targeting high-intent keywords such as “Pharmacy in Balrothery” and “Pharmacy in Balbriggan,” ensuring the pharmacy ranked prominently in search results.

What We Delivered

• Branding Guide & Logo Design – A modern, memorable identity reflecting professionalism and care.
• Website Design & Development – Functional, engaging, and aligned with the brand’s vision.
• Responsive Website Design – Mobile-first design for seamless use across devices.
• Prescription Order Form – A key feature that simplified online ordering for customers.
• Local SEO Optimisation – Targeted keyword strategy to rank top in local search.
• Business Results – 40% increase in online revenue and 85% of digital activity driven by prescription orders.

The Outcome

Balrothery Pharmacy successfully transitioned from a traditional brick-and-mortar business into a digitally empowered pharmacy that better serves its community.

The combination of a strong brand identity, user-friendly website, and targeted SEO not only boosted visibility but also delivered tangible results: increased revenue, improved customer satisfaction, and long-term growth online.

This project reflects OWI’s mission — helping Irish-owned local businesses thrive online with affordable, transparent, and effective digital solutions.