Eco Lawn — E-commerce Website Redesign (NZ)

Eco Lawn – E-commerce Website Redesign (New Zealand)

Developed by OWI Web Development

Client Overview

Eco Lawn is a New Zealand-based company known for its high-quality synthetic grass and turf solutions. The team takes pride in delivering reliable, eco-friendly products to both homes and businesses. Their previous website had served them for years, but it no longer reflected the strength of their brand. It was slow, difficult to update, and wasn’t attracting the kind of online traffic they wanted.

Eco Lawn reached out to OWI Web Development to create a new website that would not only look more professional but also help them sell more effectively online.

The Challenge

The original website had begun to feel dated and cluttered. Navigation was confusing, the checkout process was awkward, and customers struggled to find the right product quickly. On mobile, pages loaded slowly — a significant issue, given that most visitors browsed from their phones.

Behind the scenes, the Eco Lawn team also needed more control. Updating products, images, or pricing required too much manual work. They wanted a site that was clean, fast, and easy to manage on a day-to-day basis.

In short, the goal was simple: build a website that feels modern, performs well, and reflects the professionalism of the business.

Our Approach

At OWI Web Development, our first step was to understand Eco Lawn’s business and how its customers shop. We mapped out a simpler user journey — from exploring products to completing a purchase — and designed the site around that flow.

The new website was built on WordPress and WooCommerce, combining flexibility with a familiar interface that Eco Lawn’s team could easily manage and maintain. The design took inspiration from the brand’s natural focus: fresh greens, open white space, and clean lines that make products stand out.

We refined every part of the customer experience. Visitors can now browse products by type or area, view explicit imagery, and complete checkout without friction. On the technical side, we implemented best practices for on-page SEO, improved mobile responsiveness, and optimised loading speeds using caching and compression.

Once the site went live, we trained the Eco Lawn team to manage their own content — from adding new products to updating offers — giving them complete independence without ongoing developer support.

The Outcome

The new website gave Eco Lawn a more substantial presence in its market. It loads quickly, looks professional on every device, and guides customers naturally towards making a purchase. The improved structure and design have made it easier for users to find what they need and for the business to maintain its online shop efficiently.

More importantly, the new platform feels aligned with Eco Lawn’s values — modern, clean, and built to last. It now tells their story clearly and supports their ongoing growth online.

Technologies Used

WordPress CMS • WooCommerce • HTML5/CSS3 • JavaScript • Cloud Hosting

Conclusion

Eco Lawn’s new e-commerce platform demonstrates what can happen when design, performance, and user experience work in harmony. The site is now faster, easier to use, and ready to support the company’s expansion across New Zealand.

If your website no longer reflects your brand or isn’t generating the results you need, consider consulting OWI Web Development about a redesign that combines innovative design, SEO, and usability — built to drive real business growth.