Irish Red Grouse Conservation Trust – Non-Profit Website Redesign

The Challenge

The Irish Red Grouse Conservation Trust (IRGCT) is a volunteer-led organisation committed to the conservation and sustainable management of grouse populations in Ireland. Their mission is to:

• Enhance grouse welfare through habitat and ecosystem preservation.
• Unite volunteers and communities under a shared conservation vision.
• Inspire future generations to value and protect Irish wildlife.

To advance these goals, IRGCT required a modern, accessible digital presence that could communicate their mission, highlight ongoing initiatives, and attract more supporters.

Our Approach

At OWI (Operating With Integrity), we partnered with IRGCT to design and develop a new website that would serve as the central hub for their conservation work.

We focused on:

• Mission-focused design – Visuals and layouts that communicate conservation and sustainability.
• User-friendly navigation – Making resources, updates, and initiatives easy to find.
• Community engagement – Clear calls-to-action for volunteers, donors, and supporters.
• Professional branding – A digital presence that builds trust with stakeholders and the public.

What We Delivered

• Website Redesign & Development – A clean, modern, and informative online platform.
• Responsive Website Design – Optimised for all devices, from desktop to mobile.
• Content Integration – Highlighting conservation goals, projects, and volunteer efforts.
• Community Engagement Features – Pathways for supporters to get involved in conservation.
• SEO Foundations – Optimised to increase visibility in Irish conservation-related searches.

The Outcome

The redesigned website now provides IRGCT with a credible and engaging digital platform that reflects the passion of its volunteers and the importance of its mission.

By creating a central hub for resources and initiatives, the Trust can now reach wider audiences, inspire new supporters, and build momentum for grouse conservation across Ireland.

This project highlights how OWI helps non-profits translate grassroots passion into digital platforms that amplify their voice, strengthen their mission, and expand their impact.