Medix Clinic – Website Redesign & Booking Integration

The Challenge

Medix Clinic, led by Dr. El Sayed Higazy (Medical Council of Ireland Reg. 024179), is dedicated to providing affordable, accessible healthcare in Ireland.

Despite Dr. Higazy’s outstanding qualifications — M.B.B.Ch, MSC, FRSCI, ECFMG, and MICGP — the clinic’s old website was holding back its reputation. Patients faced challenges with:

• Slow load times due to poor design and excessive resource loading.
• Lack of booking functionality, making appointment scheduling inefficient.
• Weak SEO performance, limiting the clinic’s visibility online.

This combination made it difficult for new patients to discover the clinic and for existing patients to engage digitally.

Our Approach

At OWI (Operating With Integrity), we recommended a comprehensive website redesign built on the WordPress CMS to fix performance, usability, and visibility issues.

Key focuses included:

• Performance optimisation – Clean, lightweight design for faster load times.
• User-friendly navigation – Clear pathways for patients to access services and information.
• Online booking integration – Using Bookly Booking Engine to allow patients to schedule appointments directly online.
• SEO improvements – Structured design to improve discoverability in healthcare-related searches.
• Scalable design – Custom template components for flexibility and future growth.

What We Delivered

• Website Redesign & Development – New WordPress site built for speed, usability, and SEO.
• Responsive Website Design – Seamless experience across mobile, tablet, and desktop.
• Bookly Booking Engine Integration – Streamlined appointment scheduling online.
• Performance Optimisation – Improved load times through efficient file management.
• SEO Foundations – Better visibility for patients searching for local healthcare.
• Custom Templates – Flexible components for easy updates and scalability.

The Outcome

Medix Clinic now has a fast, professional, and patient-friendly website that reflects its commitment to accessible healthcare.

Patients benefit from:

• Quick load times and smooth navigation.
• Easy online booking, powered by Bookly.
• Clear information on services and treatments.

The clinic benefits from:

• Greater online visibility, thanks to SEO improvements.
• Higher patient engagement, with self-service appointment scheduling.
• Future-proof design, allowing easy updates and new features.

This project shows how OWI helps healthcare providers transform underperforming websites into powerful patient engagement tools.