Pagualand – Custom Keyring E-Commerce Website

The Challenge

Pagualand has built a reputation as Dublin’s premier keyring experts, known for crafting bespoke keyrings with personalised engraving, unique shapes, and intricate designs.

While their craftsmanship was strong, their reach was limited. To grow, they needed a professional e-commerce presence that could:

• Showcase their diverse product range.
• Make it easy for customers to browse and personalise orders.
• Provide a secure, convenient online shopping experience.

Our Approach

At OWI (Operating With Integrity), we developed a new e-commerce website from the ground up for Pagualand.

The project focused on:

• Seamless navigation – Simple pathways for customers to explore collections and design options.
• Customisation support – Highlighting personalisation options like engraving and unique shapes.
• E-commerce best practices – Integrating secure payment gateways and user-friendly checkout flows.
• Modern design – Clean, professional layouts to showcase products beautifully.

What We Delivered

• E-Commerce Website Development – WordPress-powered store tailored for custom keyrings.
• Responsive Website Design – Optimised for desktop, tablet, and mobile use.
• Secure Payments Integration – Easy and safe transactions for customers.
• Product Showcasing – Visual layouts highlighting design options and personalisation features.
• User-Friendly Navigation – Simple browsing experience from product selection to checkout.
• Scalable Platform – Designed to support future growth and product expansion.

The Outcome

Pagualand now has a modern, professional online store that matches the quality of their craftsmanship. Customers can browse, personalise, and order custom keyrings with ease, while the business benefits from improved visibility and streamlined online sales.

This project demonstrates how OWI helps local Dublin businesses scale online by combining e-commerce functionality with modern, customer-focused design.