Playnbrag Limited – Fantasy Sports Branding & Platform

Playnbrag Limited – Branding and Identity for a Fantasy Sports Platform

Designed by OWI Web Development

Client Overview

Playnbrag Limited is an Irish fantasy sports platform built for fans who love friendly competition. The company wanted to create more than just another sports app — their vision was to build a brand that captures the excitement of live sports, encourages community, and reflects the competitive energy of fantasy leagues.

They approached OWI Web Development to develop a complete brand identity system that would help Playnbrag stand out in a crowded market and build long-term recognition.

The Challenge

Playnbrag had a great product idea and an active user base, but the brand lacked a clear identity. The logo, colour scheme, and tone of voice didn’t fully represent the energy and passion behind the platform. In a market filled with fantasy sports competitors, they needed a distinctive identity that would:

• Reflect the excitement and thrill of competition.
• Build trust and recognition among sports enthusiasts.
• Create a sense of belonging and community.

The challenge wasn’t technical — it was strategic and creative. Playnbrag needed a brand system that could grow with them, staying consistent across their website, app, and marketing channels.

Our Approach

At OWI Web Development, we believe branding is more than visuals — it’s the foundation of how a business communicates. Our team collaborated closely with Playnbrag to design a comprehensive logo and branding guide that effectively conveyed the brand’s personality while allowing for future growth flexibility.

We started by defining the core message and tone: competitive yet friendly, energetic but credible. The design language drew inspiration from live-sports dynamics — bold typography, high-contrast colours, and sharp edges that suggest motion and excitement.

Our creative process focused on five key pillars:

1. Custom Logo Design – A bold, modern emblem built for instant recognition.
2. Comprehensive Branding Guide – Covering typography, colour palettes, and visual hierarchy.
3. Messaging Framework – A consistent brand voice to use across social media, app notifications, and promotional materials.
4. Community Focus – Visuals and copy aimed at fostering loyalty and camaraderie among users.
5. Scalable System – A brand adaptable across digital and physical assets — from web and mobile apps to merchandise and marketing collateral.

The result was a complete brand identity ready for implementation across all touchpoints, including the Playnbrag website, app, and social channels.

The Outcome

With a unified brand identity in place, Playnbrag repositioned itself as a confident, engaging, and recognisable name in the fantasy sports industry. The new visual system instantly conveyed excitement while remaining professional and trustworthy — crucial for attracting sponsors, partners, and new players.

Every element, from the logo to the language, now works together to communicate what Playnbrag stands for: community, competition, and the love of sports. The refreshed identity enabled the platform to connect more deeply with fans and provided the business with a solid foundation for marketing and future expansion.

Deliverables

Logo Design • Brand Guidelines • Messaging Framework • Visual Identity System • Digital Style Assets

Conclusion

The Playnbrag branding project showcases how OWI Web Development enables businesses to go beyond just websites. By creating a distinctive and scalable identity, we helped Playnbrag transform from a growing sports platform into a strong, recognisable brand that resonates with its audience.

If your business needs a brand identity that captures your story and connects with your customers, contact OWI Web Development to begin your transformation.