Pocket Tutor – Education & E-Learning Platform

The Challenge

Pocket Tutor, founded by Ross and Chris, set out to create a subscription-based study platform for Junior and Leaving Cert students. Their vision was clear: provide high-quality, accessible educational resources that rival private tuition but without the financial barrier.

As this was their first online venture, they needed support across every stage — from branding and identity design to website development and SEO. The challenge was to create a professional, student-friendly platform that built trust, encouraged subscriptions, and scaled effectively.

Our Approach

At OWI (Operating With Integrity), we partnered with Pocket Tutor to bring their vision to life, combining branding strategy, e-commerce development, and SEO optimisation.

We began with a brand identity refresh, developing a modern logo and colour palette tailored to resonate with the education sector. From there, we designed and developed a WordPress-powered subscription website that was responsive, easy to use, and optimised for both desktop and mobile users.

Collaboration with Ross and Chris was central to our approach — ensuring the design, features, and content aligned with their mission of affordability and accessibility.

What We Delivered

• Branding Guide & Logo Design – A modern, student-focused identity with a clear educational message.
• E-Commerce Site Design & Development – Fully functional subscription-based platform for memberships.
• Responsive Website Design – Seamless experience across desktop, tablet, and mobile devices.
• Q&A System – Organised by topics and subtopics to help students navigate learning materials.
• Online Tutor Enquiry Form – Direct student-to-tutor communication for personalised support.
• Local SEO Optimisation – Improved search visibility for students seeking study resources.
• Engagement Results – 400+ subscribers shortly after launch.
• Business Impact – 75% of revenue generated via online memberships, proving the model’s effectiveness.

The Outcome

Pocket Tutor successfully launched as a trusted, accessible alternative to private grinds tuition. With a professional brand identity and user-friendly e-learning platform, the project attracted hundreds of students in its early stages and continues to grow as a reliable study resource for Irish students.

This project highlights how OWI helps start-ups transform ideas into reality — building not just websites, but brands and platforms that deliver measurable results.