Pocket Tutor – Education & E-Learning Platform

Pocket Tutor – Education & E-Learning Platform
Client
Pocket Tutor – Education & E-Learning Platform
Date
06 Aug 2019

Pocket Tutor – Education & E-Learning Platform

Developed by OWI Web Development

Client Overview

Pocket Tutor, founded by Ross and Chris, set out to make quality education accessible to every student. Their idea was simple but powerful — create an online study platform for Junior and Leaving Cert students that offers high-quality resources and guidance, without the cost of private tuition.

They approached OWI Web Development to help bring this vision to life — from branding and website design to SEO and launch strategy. This was their first online venture, and they needed a partner who could support every stage of the journey.

The Challenge

As a new start-up in the education space, Pocket Tutor needed to build credibility fast. The platform had to look professional, function seamlessly, and clearly communicate its value to both students and parents.

The challenge was multifaceted:

  • Develop a strong brand identity that exudes modernity and trustworthiness.
  • Develop a subscription-based e-learning website that’s easy to navigate.
  • Create a structure that supports scalable growth and future content expansion.
  • Optimise the site for local SEO to reach Irish students searching for study resources.
  • Design an experience that feels approachable, encouraging, and easy to use.

 

Pocket Tutor wasn’t just building a website — they were creating a brand that represented fairness, accessibility, and educational empowerment.

Our Approach

At OWI Web Development, we partnered closely with Ross and Chris to shape the Pocket Tutor brand and platform from the ground up.

Brand Identity & Design

We began with a complete branding refresh, developing a logo, colour palette, and design language that reflect both the educational purpose and the youthful energy of the brand. The identity strikes a balance between professionalism and approachability, ensuring students feel comfortable engaging with the platform.

Website Development

The platform was built on WordPress, integrating secure e-commerce functionality to support subscription-based memberships. The layout is intuitive and responsive, ensuring a consistent user experience across desktop, tablet, and mobile devices.

Key features include:

  • Q&A System organised by subjects and subtopics, helping students find information easily.
  • Tutor Enquiry Form that connects students directly with qualified teachers.
  • Subscription Management for recurring memberships and account control.
  • User-friendly dashboard for easy navigation and progress tracking.

SEO & Growth Strategy

Our SEO team structured the site to capture search intent around Irish study resources and exam preparation. We implemented local SEO enhancements and optimised on-page elements to increase discoverability.

Collaboration with the founders remained central throughout the process, ensuring every feature aligned with their mission of affordability and accessibility.

The Outcome

Pocket Tutor was launched successfully as a trusted and easy-to-use study platform for Irish students. Within weeks of launch, the brand attracted hundreds of subscribers and established itself as a credible alternative to traditional private grinds.

The website’s design and structure have helped students engage meaningfully with the content, while the clear branding and SEO foundations continue to support ongoing growth.

Pocket Tutor is now a recognised digital learning resource — built to scale, adaptable for future updates, and firmly positioned for long-term success.

What We Delivered

  • Branding Guide & Logo Design
  • Subscription E-Commerce Website
  • Responsive, Mobile-Optimised Design
  • Q&A Learning System
  • Tutor Enquiry Functionality
  • Local SEO Setup and Optimisation
  • Ongoing Support and Growth Consultation

Conclusion

The Pocket Tutor project showcases how OWI Web Development helps start-ups turn strong ideas into successful digital products. By combining strategy, design, and performance, we built a platform that empowers students while giving its founders the tools to grow sustainably.

If you’re building an education platform or subscription-based service, partner with OWI Web Development to create a product that inspires trust and delivers results.

What's inside the pages

Pocket Tutor – Education & E-Learning Platform
Pocket Tutor – Education & E-Learning Platform