Developed by OWI Web Development
Pocket Tutor, founded by Ross and Chris, set out to make quality education accessible to every student. Their idea was simple but powerful — create an online study platform for Junior and Leaving Cert students that offers high-quality resources and guidance, without the cost of private tuition.
They approached OWI Web Development to help bring this vision to life — from branding and website design to SEO and launch strategy. This was their first online venture, and they needed a partner who could support every stage of the journey.
As a new start-up in the education space, Pocket Tutor needed to build credibility fast. The platform had to look professional, function seamlessly, and clearly communicate its value to both students and parents.
The challenge was multifaceted:
Pocket Tutor wasn’t just building a website — they were creating a brand that represented fairness, accessibility, and educational empowerment.
At OWI Web Development, we partnered closely with Ross and Chris to shape the Pocket Tutor brand and platform from the ground up.
We began with a complete branding refresh, developing a logo, colour palette, and design language that reflect both the educational purpose and the youthful energy of the brand. The identity strikes a balance between professionalism and approachability, ensuring students feel comfortable engaging with the platform.
The platform was built on WordPress, integrating secure e-commerce functionality to support subscription-based memberships. The layout is intuitive and responsive, ensuring a consistent user experience across desktop, tablet, and mobile devices.
Key features include:
Our SEO team structured the site to capture search intent around Irish study resources and exam preparation. We implemented local SEO enhancements and optimised on-page elements to increase discoverability.
Collaboration with the founders remained central throughout the process, ensuring every feature aligned with their mission of affordability and accessibility.
Pocket Tutor was launched successfully as a trusted and easy-to-use study platform for Irish students. Within weeks of launch, the brand attracted hundreds of subscribers and established itself as a credible alternative to traditional private grinds.
The website’s design and structure have helped students engage meaningfully with the content, while the clear branding and SEO foundations continue to support ongoing growth.
Pocket Tutor is now a recognised digital learning resource — built to scale, adaptable for future updates, and firmly positioned for long-term success.
The Pocket Tutor project showcases how OWI Web Development helps start-ups turn strong ideas into successful digital products. By combining strategy, design, and performance, we built a platform that empowers students while giving its founders the tools to grow sustainably.
If you’re building an education platform or subscription-based service, partner with OWI Web Development to create a product that inspires trust and delivers results.