Shevlin Millinery – Luxury E-Commerce Website

The Challenge

John Shevlin is a second-generation milliner with a proud heritage in hat-making. He is Ireland’s exclusive producer of authentic Panama hats, using premium toquilla straw sourced directly from Ecuador. While his craftsmanship was widely recognised, Shevlin Millinery’s online presence needed to better reflect the brand’s heritage, quality, and sophistication.

The challenge was to create a website that would:

• Showcase the luxury craftsmanship behind each hat.
• Provide a smooth online shopping experience for modern customers.
• Increase visibility through SEO and content-driven engagement.

Our Approach

At OWI (Operating With Integrity), we partnered with Shevlin Millinery to design and develop a sophisticated e-commerce website that matched the quality of John’s craft.

Our goal was to blend heritage storytelling with modern technology, ensuring the website looked elegant, worked seamlessly across all devices, and supported long-term growth.

What We Delivered

• E-Commerce Website Development – Fully functional online store tailored to modern shoppers.
• Enhanced Site Architecture & Navigation – Intuitive pathways to browse collections and categories with ease.
• Search-Friendly & Social Blog – A content hub designed to engage customers and boost brand visibility.
• Optimised SEO Performance – Improved organic rankings to drive traffic directly to product pages.
• Fully Responsive WordPress CMS – Mobile-first design for seamless browsing across devices.
• Customer Support Integration – Timely online support to improve satisfaction and trust.

The Outcome

The new Shevlin Millinery website delivers an elevated e-commerce experience that reflects the artistry of John’s work. Customers can now easily explore collections, shop online with confidence, and engage with the brand through blog content and social features.

By combining SEO optimisation, user experience, and brand storytelling, the site not only attracts new customers but also strengthens Shevlin Millinery’s reputation as Ireland’s leading luxury hat maker.

This project reflects OWI’s ability to help heritage brands translate craftsmanship into digital success through modern, results-driven e-commerce solutions.