The Cliff Hotel – Luxury Hospitality Website Redesign

The Challenge

Nestled on the picturesque West End of Negril, Jamaica, The Cliff Hotel is a luxury retreat that blends genuine Jamaican hospitality with a laid-back Caribbean lifestyle.

While the hotel offered a world-class guest experience on-site, its digital presence did not reflect the same level of quality. The existing website:

• Suffered from poor loading speeds (6% mobile, 18% desktop on PageSpeed Insights).
• Provided a subpar user experience, limiting engagement.
• Needed a visual refresh to align with the hotel’s brand and luxury offering.

Our Approach

At OWI (Operating With Integrity), we undertook a full redesign of the homepage and key secondary pages. Our goals were clear:

• Enhance the visual aesthetic to reflect the luxury brand.
• Improve usability and navigation for potential guests.
• Dramatically boost website performance and loading speeds.

We prioritised performance optimisation during the build, implementing best practices in speed, design, and responsiveness.

What We Delivered

• Homepage & Secondary Page Redesign – Sleek, modern layouts that reflect The Cliff Hotel’s premium brand.
• Enhanced User Experience – Clear navigation and improved information flow for prospective guests.
• Performance Optimisation – Website loading speeds significantly improved across all devices.
• Mobile & Desktop Improvements – PageSpeed Insights scores raised to 65% (mobile) and 75% (desktop).
• Brand Alignment – Visuals that capture the essence of luxury, hospitality, and tranquility.

The Outcome

The redesigned website now delivers an experience worthy of The Cliff Hotel’s reputation. Guests can navigate seamlessly, access information quickly, and immerse themselves in the allure of the destination before they even arrive.

By improving performance scores from 6% to 65% on mobile and 18% to 75% on desktop, the new site offers faster access, better engagement, and a stronger foundation for driving bookings.

This project highlights how OWI helps luxury hospitality brands bridge the gap between in-person excellence and digital presence, ensuring websites deliver the same standard of care as the guest experience.