5 Major Benefits of Refreshing Your Web Design Regularly
Having a website in 2023 is the bare minimum for anyone operating a business online or brick-and-mortar. You must go beyond and ensure you constantly look for ways to improve your site visitor’s user experience (UX). The most effective way to improve UX is by having some aspects of web design refreshed regularly.
User experience is among the benefits that come with redesigning your website. A refreshed design positively impacts the website’s functionality, aesthetics, and business objectives.
In this article, we will explore web redesign ideas and their benefits.
Different ways to refresh your website
A website redesign can be a partial overhaul of your current design. Several updates can be made to enhance your website and the user experience. These include the following:
Add new pages. New web pages can improve search rankings and provide more information about your business to web visitors. An example would be placing your services on individual pages rather than one page.
Change the website layout. Changing your website’s structure can improve your content’s flow and organization. It can make it easier for visitors to find what they’re looking for and navigate your website smoothly.
Update website content. Keeping your web content updated benefits you, the web visitors, and search engines. It includes rewriting web copy, adding new media, revising the company’s mission statement, and so on.
Redesign the user interface. The user interface needs regular updates as well. The visual elements of your website’s design, such as colour scheme, graphics and font, become outdated over time. Changing them is another way to refresh your website.
Whether you’re looking for a complete redesign or want to make a few updates, the above ways will transform your website and business.
Choose what works for you based on your budget, last web refresh, and goals.
The five benefits of a website redesign
Now that we’ve explored the different types of updates that can be made to a website, let’s take a closer look at the benefits of a website redesign.
1. Improved User Experience
User experience is an element of web design that website designers incorporate when creating websites. It involves considering the accessibility, navigation, and usability of the website in the format.
The user experience will create a better first impression on your customers. With time, you will experience more page views and engagement.
2. Increased Website Traffic
Web design has a significant impact on attracting and retaining visitors. When users have a positive experience with your website, they are likely to interact with it more, increasing page views, time on site, and bounce rates. These factors signal to search engines that a website is worth ranking higher in search results. With a clear layout and updated content, your website will provide more value to your audience and rank higher in search results.
3. Better Brand Image
With most buying decisions starting online, it makes sense to have a brand image that creates a solid first impression on potential customers. Responsiveness, accessibility, and look are some factors that will create a strong impression.
For instance, your web designer could swap colour palettes for colours that reflect trust and credibility. Alternatively, you can improve your brand image by adopting an attractive design. All these have the effect of enhancing your brand image.
If your website is mobile-friendly, you are gaining about 60% of potential traffic. This number represents the current web traffic driven by mobile devices. With more website owners designing for mobile-friendliness, search engines have started prioritizing mobile-friendly websites.
Making a website mobile-friendly involves:
Making changes to the site’s layout.
Adapting the font sizes.
Optimizing images to ensure they load quickly on mobile devices.
5.Increased Conversion Rates
Website conversion rate is tied to website design in many ways. For example, low-quality web copy – a feature of bad web design – lowers conversion rates. Your website needs readable web copy, clear CTAs, and an intuitive method to convert new visitors to regular customers.
In this case, there are many conversion optimization techniques that you can choose to adopt and improve the rates.
A professional web designer or digital marketer will help you choose what will work best for you.
How to decide when to redesign your website
When it comes to the frequency at which you redesign your website, there are several factors you need to consider. Also, apparent tell-tale signs indicate when your website is due for a redesign or refresh.
Consider user feedback, website performance analytics, and changes in your business when planning a web redesign. Collect direct input from users or analyze metrics data to uncover the status of your website.
Additionally, let current website trends be factored in when redesigning a website.
Lastly, use your current branding and business goals to align the website design. Therefore, the answer to how often you should redesign your website will decide by you after evaluating your site’s performance, design elements, and branding.
To Sum Up
If you have been thinking of redesigning your website, you now have a better reason to do it.
We have highlighted why it’s important, how you can do it, and factors to consider when planning a redesign. You should work with an experienced web designer for your next redesign.
Contact us for web redesign and digital marketing services in Dublin, and we will be happy to help.